This is our wholesale (B2B) trade website; if you are a retail customer, please visit zimplistore.com for consumer purchases.
Zimpli Kids believes play should be fun, creative, and educational. Our ‘just add water’ products provide vibrant textures, colours, sounds, and scents, designed to engage children’s senses at home or in educational settings.
We aim to bring joy and imaginative experiences to children everywhere, while providing retailers and distributors with products that stand out in the toy market.
Through innovation and design excellence, we deliver safe, fun, and memorable products that enhance bath time, messy play, and educational experiences.




At Zimpli Kids, we combine creativity, quality and reliability to help our partners grow their business with products that stand out on the shelf and online.
All products are dermatologically tested and proven gentle for sensitive skin.
Our biodegradable and vegan-friendly range supports a cleaner planet.
Over a decade of expertise in creating trusted, best-selling toy ranges.
Supplying fun and innovation to partners in over 50 countries.
Whether you have questions about products, orders, or partnership opportunities, our dedicated team is here to help.
Reach out for account setup, wholesale pricing, or distribution opportunities.
Request product images, brochures, or marketing materials for your store.
We’re here to support your business with orders, product info, and marketing materials.
Monday - Thursday : 9 AM to 5:30 PM
Friday - 9 AM - 2:30 PM
Yes. All products are dermatologically tested, skin-safe, and designed for safe sensory play.
Yes. Many of our products are biodegradable, vegan-friendly, and made with sustainability in mind.
Products come in retail-ready boxes or bulk packs, depending on the product type and order size.
Yes. Our trade account system supports orders from worldwide distributors and retailers.
You can reach our trade support team by phone or email for any questions or assistance with orders.
Complete the online trade registration form to get access to wholesale pricing and exclusive offers.