This is our wholesale (B2B) trade website; if you are a retail customer, please visit zimplistore.com for consumer purchases.

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About

A Little Something About Zimpli

Our Values

Inspiring imaginative and sensory play.

Zimpli Kids believes play should be fun, creative, and educational. Our ‘just add water’ products provide vibrant textures, colours, sounds, and scents, designed to engage children’s senses at home or in educational settings.

Vision

We aim to bring joy and imaginative experiences to children everywhere, while providing retailers and distributors with products that stand out in the toy market.

Mission

Through innovation and design excellence, we deliver safe, fun, and memorable products that enhance bath time, messy play, and educational experiences.

Latest Awards

High Rated
Rated 4.7 on Amazon with over 5,000 reviews, loved by customers worldwide.
Safe Skin Approved
British Skin Foundation approved, safe for children with sensitive skin.
Our products have received multiple prestigious awards over the years, recognising their innovation, quality, and fun factor. Highlights include the Toy Verdict Awards, Dads Choice Awards, Rainbow Toy Awards, Toy Talk Awards, and more. Most recently, Eco Gelli Play won Gold in the Eco Category at the Independent Toy Awards 2020, while Star Baff Bombz achieved Gold at the Independent Toy Awards 2021 and was also recognised by the Dadsnet Toy Awards 2021.
At Zimpli Kids, every product in our range is proudly Vegan friendly and Cruelty free. None of our products contain animal-derived ingredients, and we do not test on animals — now or in the future. While we can confirm that Zimpli Kids carries out no animal testing on any finished products or components, we believe in being transparent with our customers. For this reason, we acknowledge that some ingredients may have historically been approved for human use through animal testing by third parties.
Vegan & Cruelty Free Statement